Behavioural sciences explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world. It involves the systematic analysis and investigation of human and animal behavior through naturalistic observation, controlled scientific experimentation and mathematical modeling. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. Examples of behavioral sciences include psychology, psychobiology, anthropology, and cognitive science. Generally, behavior science deals primarily with human action and often seeks to generalize about human behavior as it relates to society.

Insights from several pure disciplines across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. These applied disciplines of behavioural science include: organizational behavior, operations research, consumer behaviour and media psychology.

Behavioural sciences abstract empirical data to investigate the decision processes and communication strategies within and between organisms in a social system. This involves fields like psychology, social neuroscience, ethology, and cognitive science. In contrast, social sciences provide a perceptive framework to study the processes of a social system through impacts of social organization on structural adjustment of the individual and of groups. They typically include fields like sociology, economics, public health, anthropology, demography and political science.

Many subfields of these disciplines cross the boundaries between behavioral and social sciences. For example, political psychology and behavioral economics use behavioural approaches, despite the predominant focus on systemic and institutional factors in the broader fields of political science and economics.

Regards
Rutherford
Managing Editor
Journal of Pharmacy Practice and Education